{"id":14532,"date":"2026-03-31T11:50:04","date_gmt":"2026-03-31T09:50:04","guid":{"rendered":"https:\/\/www.ventisettedigital.com\/emil-banca-ha-scelto-ventisette-per-immaginare-e-progettare-un-sistema-di-digital-signage-pensato-non-come-semplice-spazio-promozionale-ma-come-vero-e-proprio-servizio-per-le-persone-in-filiale\/"},"modified":"2026-06-30T12:15:52","modified_gmt":"2026-06-30T10:15:52","slug":"ventisette-designs-emil-banca-digital-signage","status":"publish","type":"post","link":"https:\/\/www.ventisettedigital.com\/en\/ventisette-designs-emil-banca-digital-signage\/","title":{"rendered":"VENTISETTE designs Emil Banca&#8217;s Digital Signage"},"content":{"rendered":"<p><strong>Emil Banca chose VENTISETTE to imagine and design a Digital Signage system conceived not as a simple promotional space, but as a genuine service for people in the branch.<\/strong><\/p>\n<p>We started \u2014 together with the valuable support of Emil Banca&#8217;s communication team \u2014 from the <strong>definition of an editorial line consistent with the Bank&#8217;s role in the local area, so as to turn the screens placed inside and outside the branches into touchpoints able to inform, guide and support dialogue with all stakeholders<\/strong>, enhancing the waiting experience instead of filling it with advertising messages.<\/p>\n<p>We then built a structured method to arrive at a content schedule: <strong>content organised into thematic clusters, differentiated between internal and external screens and distributed in modular editorial playlists throughout the year.<\/strong><\/p>\n<p>This approach will make it possible to adapt the messages to the real context of the branches, maintaining a balance between values, service and commercial offering, and ensuring consistency across the whole network.<\/p>\n<p><strong>The result? A governed, scalable channel in which every piece of content has a clear objective and concrete usefulness for those who watch it, turning the screens from an occasional notice board into an official medium of the Bank.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.emilbanca.it\/\">Emil Banca<\/a>, with 130 years of history and over 56,000 members,<\/strong> has always been close to local communities and to the economic and social fabric of the Emilia region, and beyond. Part of the Bcc Iccrea Group, it is a cooperative bank with <strong>98 branches <\/strong>in the provinces of Bologna, Ferrara, Modena, Parma, Piacenza, Reggio Emilia and Mantua, where it reinvests the resources it raises through real-economy finance, to be at the service of people and a true engine of development for businesses and associations.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emil Banca chose VENTISETTE to imagine and design a Digital Signage system conceived not as a simple promotional space, but as a genuine service for people in the branch. We&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":["post-14532","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital"],"yoast_head":"\n<title>Emil Banca ha scelto VENTISETTE per il proprio Digital Signage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ventisettedigital.com\/en\/ventisette-designs-emil-banca-digital-signage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emil Banca ha scelto VENTISETTE per il proprio Digital Signage\" \/>\n<meta property=\"og:description\" content=\"Emil Banca chose VENTISETTE to imagine and design a Digital Signage system conceived not as a simple promotional space, but as a genuine service for people in the branch. 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