{"id":14610,"date":"2024-02-28T16:53:21","date_gmt":"2024-02-28T15:53:21","guid":{"rendered":"https:\/\/www.ventisettedigital.com\/whatsapp-business-potenzialita\/"},"modified":"2026-06-30T13:33:39","modified_gmt":"2026-06-30T11:33:39","slug":"whatsapp-business-channel-over-2-billion-users","status":"publish","type":"post","link":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/","title":{"rendered":"WhatsApp Business: the full potential of a channel with over 2 billion users"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Often overlooked by large companies, WhatsApp Business is today one of the most interesting channels to explore from a strategic and marketing standpoint: more than 2 billion users worldwide and an extremely high response rate<\/strong> are certainly an excellent calling card for catching the attention of those brands looking for ways to increase their prospects and grow interaction with their audience.<\/p>\n

The WhatsApp Business app offers a great many tools and features developed to integrate efficiently into the running of a business, from the simplest, within everyone’s reach<\/strong> (WhatsApp Business for small businesses) to the more complex ones, to be integrated with the existing technology stack of large companies.<\/strong><\/p>\n

In both cases, the goal of the app at business level is to speed up and streamline communication with customers and prospects<\/strong> throughout the entire purchase process, engaging them, accelerating sales and achieving better support results.<\/p>\n

Let’s take a look together at an overview of the main features that can be implemented with WhatsApp Business<\/strong>:<\/p>\n

    \n
  1. Catalogue:<\/strong> to present and share products and services on the business account, highlighting their most important features such as price, images or descriptions<\/li>\n
  2. Direct links:<\/strong> speeding up company\u2013prospect contact through free entry points such as auto-generated direct links, QR Codes, short links or action buttons<\/li>\n
  3. Messaging tools:<\/strong> message templates (such as automatic welcome messages or away messages) to create predefined conversations and earn prospects’ trust, providing useful information in a single channel<\/li>\n
  4. Labels:<\/strong> organising and filtering conversations with customers by category (e.g. \u201cNew customers\u201d or \u201cPending orders\u201d)<\/li>\n
  5. Share important updates<\/strong> with customers, send order confirmations and shipping updates, share appointment availability and other reminders<\/li>\n
  6. Make promotions more personal and the funnel 1-to-1<\/strong>, increasing upsell and cross-sell opportunities, re-engaging after cart abandonment and\/or maximising the ROI of marketing spend with highly relevant promotions<\/li>\n
  7. Build a friction-free purchase journey<\/strong> making it easier for customers to browse products and place an order, directly from WhatsApp<\/li>\n
  8. Optimise<\/strong>, through integration with the most common back-end systems such as CRM and marketing automation platforms, support costs<\/strong> and increase efficiency by means of automated conversation flows to mitigate high-volume incoming support requests<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":4,"featured_media":12234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":["post-14610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital"],"yoast_head":"\nWhatsApp Business: tutte le potenzialit\u00e0<\/title>\n<meta name=\"description\" content=\"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business: tutte le potenzialit\u00e0\" \/>\n<meta property=\"og:description\" content=\"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Ventisette Digital Communication srl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ventisettedigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T15:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T11:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Federico Menziani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Federico Menziani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/\"},\"author\":{\"name\":\"Federico Menziani\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/person\\\/371fae35a9ab38a66bf575b01980a9d2\"},\"headline\":\"WhatsApp Business: the full potential of a channel with over 2 billion users\",\"datePublished\":\"2024-02-28T15:53:21+00:00\",\"dateModified\":\"2026-06-30T11:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/wa.jpg\",\"articleSection\":[\"News & Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/\",\"name\":\"WhatsApp Business: tutte le potenzialit\u00e0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/wa.jpg\",\"datePublished\":\"2024-02-28T15:53:21+00:00\",\"dateModified\":\"2026-06-30T11:33:39+00:00\",\"description\":\"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/wa.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/wa.jpg\",\"width\":1920,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/whatsapp-business-channel-over-2-billion-users\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WhatsApp Business: the full potential of a channel with over 2 billion users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/\",\"name\":\"Ventisette Digital Communication SB srl\",\"description\":\"Data informed communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ventisettedigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\",\"name\":\"Ventisette Digital Communication SB srl\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/VENTISETTEDIGITAL.svg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/VENTISETTEDIGITAL.svg\",\"width\":\"1920\",\"height\":\"2000\",\"caption\":\"Ventisette Digital Communication SB srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ventisettedigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ventisette-digital-communication\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/person\\\/371fae35a9ab38a66bf575b01980a9d2\",\"name\":\"Federico Menziani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/federico-menziani_avatar-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/federico-menziani_avatar-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/federico-menziani_avatar-96x96.jpg\",\"caption\":\"Federico Menziani\"},\"description\":\"Partner, Managing Director Dopo la laurea in Bocconi (2010) entra nell\u2019area marketing di Nike Italia dove si occupa di visual merchandising e product presentation. Nel 2012 entra nella sua prima agenzia come project manager pr, seguendo clienti come Vodafone, Conad Centro Nord e Terna in attivit\u00e0 di accounting e ufficio stampa. Nel gennaio 2013, a 27 anni, fonda VENTISETTE.\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/author\\\/federico-menziani\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"WhatsApp Business: tutte le potenzialit\u00e0","description":"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/","og_locale":"en_US","og_type":"article","og_title":"WhatsApp Business: tutte le potenzialit\u00e0","og_description":"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti","og_url":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/","og_site_name":"Ventisette Digital Communication srl","article_publisher":"https:\/\/www.facebook.com\/ventisettedigital","article_published_time":"2024-02-28T15:53:21+00:00","article_modified_time":"2026-06-30T11:33:39+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg","type":"image\/jpeg"}],"author":"Federico Menziani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Federico Menziani","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#article","isPartOf":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/"},"author":{"name":"Federico Menziani","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/person\/371fae35a9ab38a66bf575b01980a9d2"},"headline":"WhatsApp Business: the full potential of a channel with over 2 billion users","datePublished":"2024-02-28T15:53:21+00:00","dateModified":"2026-06-30T11:33:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/"},"wordCount":525,"publisher":{"@id":"https:\/\/www.ventisettedigital.com\/#organization"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg","articleSection":["News & Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/","url":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/","name":"WhatsApp Business: tutte le potenzialit\u00e0","isPartOf":{"@id":"https:\/\/www.ventisettedigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#primaryimage"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg","datePublished":"2024-02-28T15:53:21+00:00","dateModified":"2026-06-30T11:33:39+00:00","description":"WhatsApp Business: tutte le potenzialit\u00e0 di un canale con oltre 2 miliardi di utenti","breadcrumb":{"@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#primaryimage","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2024\/02\/wa.jpg","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.ventisettedigital.com\/en\/whatsapp-business-channel-over-2-billion-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ventisettedigital.com\/en\/"},{"@type":"ListItem","position":2,"name":"WhatsApp Business: the full potential of a channel with over 2 billion users"}]},{"@type":"WebSite","@id":"https:\/\/www.ventisettedigital.com\/#website","url":"https:\/\/www.ventisettedigital.com\/","name":"Ventisette Digital Communication SB srl","description":"Data informed communication","publisher":{"@id":"https:\/\/www.ventisettedigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ventisettedigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ventisettedigital.com\/#organization","name":"Ventisette Digital Communication SB srl","url":"https:\/\/www.ventisettedigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2025\/10\/VENTISETTEDIGITAL.svg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2025\/10\/VENTISETTEDIGITAL.svg","width":"1920","height":"2000","caption":"Ventisette Digital Communication SB srl"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ventisettedigital","https:\/\/www.linkedin.com\/company\/ventisette-digital-communication\/"]},{"@type":"Person","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/person\/371fae35a9ab38a66bf575b01980a9d2","name":"Federico Menziani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/federico-menziani_avatar-96x96.jpg","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/federico-menziani_avatar-96x96.jpg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/federico-menziani_avatar-96x96.jpg","caption":"Federico Menziani"},"description":"Partner, Managing Director Dopo la laurea in Bocconi (2010) entra nell\u2019area marketing di Nike Italia dove si occupa di visual merchandising e product presentation. Nel 2012 entra nella sua prima agenzia come project manager pr, seguendo clienti come Vodafone, Conad Centro Nord e Terna in attivit\u00e0 di accounting e ufficio stampa. Nel gennaio 2013, a 27 anni, fonda VENTISETTE.","url":"https:\/\/www.ventisettedigital.com\/en\/author\/federico-menziani\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/comments?post=14610"}],"version-history":[{"count":2,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14610\/revisions"}],"predecessor-version":[{"id":14612,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14610\/revisions\/14612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/media\/12234"}],"wp:attachment":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/media?parent=14610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/categories?post=14610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/tags?post=14610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}