{"id":14659,"date":"2023-05-12T18:30:26","date_gmt":"2023-05-12T16:30:26","guid":{"rendered":"https:\/\/www.ventisettedigital.com\/come-aiutare-i-motori-di-ricerca-a-recuperare-le-informazioni-sui-nostri-siti-web\/"},"modified":"2026-07-01T10:41:20","modified_gmt":"2026-07-01T08:41:20","slug":"help-search-engines-retrieve-information-websites","status":"publish","type":"post","link":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/","title":{"rendered":"How to help search engines retrieve information on our websites"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]How does a search engine retrieve the information contained in the websites on the network? Through \u201cbots\u201d.<\/p>\n

Bots<\/strong> (short for \u201crobot\u201d, often also called \u201cweb robots\u201d) are programs that, through complex algorithms, scan web pages, following one link after another, to retrieve all the information contained in the sites.<\/strong> This information is then processed and presented to users in search results and on social networks.<\/p>\n

These algorithms have evolved enormously in recent years, and a bot is able to process the page from a semantic point of view too; that is, it can \u201cunderstand\u201d whether the page has only informational content or not, what topic it deals with, whether the page is part of an e-commerce site, etc.<\/p>\n

Very often, however, it is necessary to guide the bots so that they can correctly retrieve the information from our web page. To do this, microdata is available.<\/p>\n

What is microdata?<\/h2>\n

Microdata (or structured data) is a set of information that describes the content of our web page to the bot. This information is not visible to someone browsing the site in the \u201cclassic\u201d way, that is, in the browser’s visual mode. It is written in the HTML code, and therefore in the part hidden from the visitor’s eye but easily found by the bot.<\/p>\n

Let’s take the product page of an e-commerce site as a reference; through microdata we can indicate to the bot where the full and discounted prices are, what quantity of products is available, what the main image is, and so on.<\/p>\n

All this information, if structured correctly, can help Google’s bot to create a more complete SERP result, or it can suggest to Meta’s bot where the correct information is to improve the \u201cShop\u201d section of our Facebook page.<\/p>\n

How does microdata work?<\/h2>\n

As mentioned earlier, microdata is present in the HTML source of our web page. This data is \u201cinvisible\u201d additional information that is inserted at the point where the content of interest is located, and follows a specific syntax described by the schema.org website.<\/p>\n

There are many types of information that can be tagged with microdata: e-commerce products, addresses of shops and local businesses, dates and places of events or concerts, real-estate listings, etc.<\/p>\n

Depending on the information we want to identify, we should use one syntax rather than another, following the example given on the \u201cschema.org\u201d website.
\nYou can insert microdata within the HTML tags or by using a kind of \u201csummary\u201d with the JSON-LD language.<\/p>\n

For example, if on my site I want to tag the information about my business that is in the footer or on the contacts page, in the HTML source I will write code similar to this:[\/vc_column_text][vc_column_text css=”.vc_custom_1683909485801{background-color: #f9f9f9 !important;}”]\n

<div itemscope itemtype=\"https:\/\/schema.org\/LocalBusiness\">\n    <h1><span itemprop=\"name\">MY BUSINESS NAME<\/span><\/h1>\n    <span itemprop=\"description\">my business description<\/span>\n    <div itemprop=\"address\" itemscope itemtype=\"https:\/\/schema.org\/PostalAddress\">\n      <span itemprop=\"streetAddress\">My business street<\/span>\n      <span itemprop=\"addressLocality\">Modena<\/span>,\n      <span itemprop=\"addressRegion\">IT<\/span>\n    <\/div>\n    Phone: <span itemprop=\"telephone\">123-456-789<\/span>\n<\/div><\/pre>\n[\/vc_column_text][vc_column_text]or I can add this snippet anywhere in the source code:[\/vc_column_text][vc_column_text css=”.vc_custom_1683909502861{background-color: #f9f9f9 !important;}”]\n
<script type=\"application\/ld+json\">\n\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"LocalBusiness\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"addressLocality\": \"Modena\",\n        \"addressRegion\": \"IT\",\n        \"streetAddress\": \"My business street\"\n      },\n\n      \"description\": \"My business description.\",\n      \"name\": \"MY BUSINESS NAME\"\n      \"telephone\": \"123-456-789\"\n    }\n\n<\/script><\/pre>\n[\/vc_column_text][vc_column_text]\n
Conclusion<\/h2>\n
Have you ever noticed that in some Google search results there is a little information right below the page description? For example, the \u201clittle stars\u201d on the rating of a product from an e-commerce site. They are most likely information retrieved precisely from microdata. Having these small details makes the result more interesting and sets it apart from the others, increasing its chances of being \u201cclicked\u201d.<\/p>\n
Inserting microdata into your site, therefore, is one of the \u201cbest practices\u201d that adds more detailed information to our web pages.
\nIt is not essential, but it improves the quality of our web page.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":3,"featured_media":11436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":["post-14659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital"],"yoast_head":"\nHow to help search engines retrieve information on our websites - Ventisette Digital Communication srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to help search engines retrieve information on our websites - Ventisette Digital Communication srl\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Ventisette Digital Communication srl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ventisettedigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T16:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T08:41:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO-SHARE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Massimo Rinaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Massimo Rinaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/\"},\"author\":{\"name\":\"Massimo Rinaldi\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/person\\\/e494201e6443ae7f6c878518506c7ff6\"},\"headline\":\"How to help search engines retrieve information on our websites\",\"datePublished\":\"2023-05-12T16:30:26+00:00\",\"dateModified\":\"2026-07-01T08:41:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/\"},\"wordCount\":774,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEO.jpg\",\"articleSection\":[\"News & Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/\",\"name\":\"How to help search engines retrieve information on our websites - Ventisette Digital Communication srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEO.jpg\",\"datePublished\":\"2023-05-12T16:30:26+00:00\",\"dateModified\":\"2026-07-01T08:41:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEO.jpg\",\"width\":1920,\"height\":1008},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/help-search-engines-retrieve-information-websites\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to help search engines retrieve information on our websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/\",\"name\":\"Ventisette Digital Communication SB srl\",\"description\":\"Data informed communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ventisettedigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#organization\",\"name\":\"Ventisette Digital Communication SB srl\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/VENTISETTEDIGITAL.svg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/VENTISETTEDIGITAL.svg\",\"width\":\"1920\",\"height\":\"2000\",\"caption\":\"Ventisette Digital Communication SB srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ventisettedigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ventisette-digital-communication\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/#\\\/schema\\\/person\\\/e494201e6443ae7f6c878518506c7ff6\",\"name\":\"Massimo Rinaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/massimo-rinaldi_avatar-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/massimo-rinaldi_avatar-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ventisettedigital.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/massimo-rinaldi_avatar-96x96.jpg\",\"caption\":\"Massimo Rinaldi\"},\"description\":\"Partner e Direttore creativo di Ventisette Digital. Comunica la sostenibilit\u00e0 before it was cool da oltre 15 anni. Prima dell'acquisto scellerato di Microsoft, ha collaborato con Nokia alla definizione di User Experience e User interface per alcune delle principali app italiane. IG @massimorinaldi27\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/massimorinaldi27\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/massimorinaldi\\\/\"],\"url\":\"https:\\\/\\\/www.ventisettedigital.com\\\/en\\\/author\\\/massimo-rinaldi\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"How to help search engines retrieve information on our websites - Ventisette Digital Communication srl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/","og_locale":"en_US","og_type":"article","og_title":"How to help search engines retrieve information on our websites - Ventisette Digital Communication srl","og_description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”...","og_url":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/","og_site_name":"Ventisette Digital Communication srl","article_publisher":"https:\/\/www.facebook.com\/ventisettedigital","article_published_time":"2023-05-12T16:30:26+00:00","article_modified_time":"2026-07-01T08:41:20+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO-SHARE.jpg","type":"image\/jpeg"}],"author":"Massimo Rinaldi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Massimo Rinaldi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#article","isPartOf":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/"},"author":{"name":"Massimo Rinaldi","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/person\/e494201e6443ae7f6c878518506c7ff6"},"headline":"How to help search engines retrieve information on our websites","datePublished":"2023-05-12T16:30:26+00:00","dateModified":"2026-07-01T08:41:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/"},"wordCount":774,"publisher":{"@id":"https:\/\/www.ventisettedigital.com\/#organization"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO.jpg","articleSection":["News & Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/","url":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/","name":"How to help search engines retrieve information on our websites - Ventisette Digital Communication srl","isPartOf":{"@id":"https:\/\/www.ventisettedigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#primaryimage"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO.jpg","datePublished":"2023-05-12T16:30:26+00:00","dateModified":"2026-07-01T08:41:20+00:00","breadcrumb":{"@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#primaryimage","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO.jpg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2023\/05\/SEO.jpg","width":1920,"height":1008},{"@type":"BreadcrumbList","@id":"https:\/\/www.ventisettedigital.com\/en\/help-search-engines-retrieve-information-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ventisettedigital.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to help search engines retrieve information on our websites"}]},{"@type":"WebSite","@id":"https:\/\/www.ventisettedigital.com\/#website","url":"https:\/\/www.ventisettedigital.com\/","name":"Ventisette Digital Communication SB srl","description":"Data informed communication","publisher":{"@id":"https:\/\/www.ventisettedigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ventisettedigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ventisettedigital.com\/#organization","name":"Ventisette Digital Communication SB srl","url":"https:\/\/www.ventisettedigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2025\/10\/VENTISETTEDIGITAL.svg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2025\/10\/VENTISETTEDIGITAL.svg","width":"1920","height":"2000","caption":"Ventisette Digital Communication SB srl"},"image":{"@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ventisettedigital","https:\/\/www.linkedin.com\/company\/ventisette-digital-communication\/"]},{"@type":"Person","@id":"https:\/\/www.ventisettedigital.com\/#\/schema\/person\/e494201e6443ae7f6c878518506c7ff6","name":"Massimo Rinaldi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/massimo-rinaldi_avatar-96x96.jpg","url":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/massimo-rinaldi_avatar-96x96.jpg","contentUrl":"https:\/\/www.ventisettedigital.com\/psoagryv\/2022\/12\/massimo-rinaldi_avatar-96x96.jpg","caption":"Massimo Rinaldi"},"description":"Partner e Direttore creativo di Ventisette Digital. Comunica la sostenibilit\u00e0 before it was cool da oltre 15 anni. Prima dell'acquisto scellerato di Microsoft, ha collaborato con Nokia alla definizione di User Experience e User interface per alcune delle principali app italiane. IG @massimorinaldi27","sameAs":["https:\/\/www.instagram.com\/massimorinaldi27","https:\/\/www.linkedin.com\/in\/massimorinaldi\/"],"url":"https:\/\/www.ventisettedigital.com\/en\/author\/massimo-rinaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/comments?post=14659"}],"version-history":[{"count":2,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14659\/revisions"}],"predecessor-version":[{"id":14661,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/posts\/14659\/revisions\/14661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/media\/11436"}],"wp:attachment":[{"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/media?parent=14659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/categories?post=14659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ventisettedigital.com\/en\/wp-json\/wp\/v2\/tags?post=14659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}