{"id":14719,"date":"2022-09-29T18:02:34","date_gmt":"2022-09-29T16:02:34","guid":{"rendered":"https:\/\/www.ventisettedigital.com\/ventisette-lancia-la-nuova-web-marketing-strategy-di-carla-g\/"},"modified":"2026-07-01T10:41:38","modified_gmt":"2026-07-01T08:41:38","slug":"ventisette-web-marketing-strategy-carla-g","status":"publish","type":"post","link":"https:\/\/www.ventisettedigital.com\/en\/ventisette-web-marketing-strategy-carla-g\/","title":{"rendered":"Ventisette Digital launches the new web marketing strategy for Carla G."},"content":{"rendered":"<p><strong>VENTISETTE Digital<\/strong> has been chosen to handle the new <strong>web marketing strategy<\/strong> of <strong>Carla G.<\/strong>, a historic Bologna-based clothing brand.<\/p>\n<\/p>\n<p>The brand, active since 1969 and attentive to environmental sustainability thanks to its respect for a very short <a href=\"https:\/\/www.carlag.it\/pages\/heritage\" target=\"_blank\" rel=\"noreferrer noopener\">production supply chain<\/a>, has selected <strong>VENTISETTE<\/strong> after a pitch with other agencies for the strategic study, activation and monitoring of the new <strong>web marketing strategy of Carla G<\/strong>.<\/p>\n<p>This will involve several <strong>digital campaigns aimed at sales<\/strong> within the <strong>Google<\/strong> universe (which has recently <a href=\"https:\/\/www.ventisettedigital.com\/messy-middle-google-ridefinisce-funnel-conversione\/\" target=\"_blank\" rel=\"noreferrer noopener\">redefined its conversion funnel<\/a>) and social spaces (<strong>Facebook<\/strong> and <strong>Instagram<\/strong>). The campaign objectives will focus, on the one hand, on channelling users towards the <a href=\"https:\/\/www.carlag.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand&#8217;s e-commerce<\/strong><\/a> and, on the other, on <strong>drive to store <\/strong>at the brand&#8217;s main single-brand stores in Italian cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VENTISETTE Digital has been chosen to handle the new web marketing strategy of Carla G., a historic Bologna-based clothing brand. The brand, active since 1969 and attentive to environmental sustainability&#8230;<\/p>\n","protected":false},"author":6,"featured_media":10692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[219,220,204,189,221,209,198,199,191,192],"class_list":["post-14719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital","tag-banner-google","tag-brand","tag-brand-identity","tag-digital-marketing","tag-google-ads","tag-google-partner","tag-social","tag-social-media","tag-social-media-marketing","tag-web-marketing"],"yoast_head":"\n<title>La nuova web marketing strategy di Carla G. con Ventisette<\/title>\n<meta name=\"description\" content=\"Carla G., storico marchio di maglieria bolognese, sceglie VENTISETTE Digital per curare la propria nuova web marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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