Transmec Group CSR ADV
Advertising campaign
PROJECT
Advertising campaign
ESG communication
CLIENT
Transmec Group
WHAT WE DID
Creative direction
Art direction & Copywriting
YEAR
2024
Transmec Group is a transport and logistics company born out of over 160 years of passion and dedication to their work by the Montecchi family. Today, the Group comprises 14 companies operating in as many countries, with a total of 44 offices. It reported a turnover of approximately 500 million euros at the end of 2022 and handles 1,000,000 shipments a year thanks to a fleet of 1,400 trailers, 2,150 tractor units and 6 trains.
Following a pitch against other agencies, Transmec Group has selected VENTISETTE Digital as its partner for the creation and development of a new communication campaign dedicated to CSR (Corporate Social Responsibility). The Transmec Group is, in fact, preparing to publish its first Sustainability Report. Through this communication campaign, the Group aims to reflect its commitment to becoming an increasingly sustainable and responsible company, raising awareness amongst its stakeholders (customers, employees, partners and local communities) of the transformation currently underway and its commitment to a sustainable future.
Based on the brief and objectives provided, the agency worked on devising the creative concept that will guide the entire campaign, developing the key visuals, creative content and storytelling, and then adapting these to the various online and offline advertising channels (social media, out-of-home, website, etc.).