Self Style

Keradom srl is a ‘Made in Italy’ company which, for over 10 years, has established itself in the global ceramics sector as a leading manufacturer of decorative wall tiles and porcelain stoneware floor tiles.
In recent years, it has undergone a significant growth process, leading to the acquisition of three historic Italian ceramic brands: Arezia, Mac3 and Self Style. The latter underwent a complete reorganisation, resulting in a new market positioning and new product ranges. Consequently, a complete rebranding was required to convey a completely revamped Self Style brand image.

Keradom turned to VENTISETTE Digital Communication to redefine Self Style’s communication strategy from scratch, devising a new, innovative language that would showcase the new product ranges and position the brand in a contemporary light.