RUNNER IN VISTA website

Runner in Vista is the Corporate Social Responsibility project devised by Savills for its shopping centres: a non-competitive run that brings sighted and visually impaired people together to run side by side, transforming an everyday activity into an experience of inclusion and sharing. A nationwide initiative involving 11 shopping centres and over 2,000 participants, with all funds raised donated in full to the UICI – the Italian Union of the Blind and Partially Sighted. An event that needed a digital portal worthy of its values: open to everyone, truly.

The website, commissioned by Proxima Spa, served as the central hub for the entire event: an online registration portal, a source of information for each individual stage, and a bridge between the national organisation and the local level of the shopping centres. A digital infrastructure designed to be usable by everyone — sighted, partially sighted and blind people alike — and to support a project that has won even the sector’s highest accolades, from the ‘Best of the Best’ at the CNCC Italy Awards to the symbolic presentation of the official T-shirt to Pope Francis. This confirms that, when accessibility truly becomes part of a project’s DNA, digital technology can cease to be merely a channel and become part of the message itself.