Sartoria brand video
CREATIVE DIRECTION
PROJECT
Sartoria brand video
CLIENT
Terratinta group
WHAT WE DID
Creative direction
Video production
YEAR
2026
Eight years after the launch of the Sartoria brand by Terratinta Group, whose brand identity VENTISETTE Comunicazione had already created in 2018, the Group once again asked our Agency to tell the story of the brand’s evolution, now firmly established internationally as a benchmark in small-format tiles.
We organised a photo/video shoot in Stockholm (a city that is iconic for the brand’s style and history) to write the brand’s narrative manifesto: not just a seasonal update, but the central chapter of a journey that confirms Sartoria as a mature, international and recognisable company — a luxury house of small formats, mindful colour and attention to detail.
The idea and the visual duality
The whole project revolves around an insight from CEO Luca Migliorini: the duality that defines Sartoria is not a contradiction, but a coexistence: Nordic light — silent, cool, geometric — meets the warmth of Italian design rooted in the ceramic tradition.
Sartoria is a new style for those who love interior design, small formats, colour and decoration. A project for those who love creative expression.
Stockholm is not merely a backdrop, but a living metaphor for this duality: a Nordic light that softens shadows and expands perception, defining what is visible and what is not.
This is where it all begins.
A journey in three acts
As in Northern European cinema, the story unfolds in three essential, progressive acts:
Chapter 1
Light: The Origin
Nordic light takes centre stage in this first chapter, captured in natural and architectural settings. Reflections, refractions and shadows that define Nordic landscapes, architecture and interiors. A diffused, horizontal, lingering light — one that softens shadows and expands perception. Everything begins here, before form, before colour.
Chapter 2
Color: The Translation
Light becomes colour, allowing us to show details of the colour range of the Sartoria collections alongside the elements — natural and urban — that inspired it. Colour is light meeting a surface: absorbed, reflected, embodied. It exists only in relation — to the sky and the water, to the earth, to stones, to façades. It is the moment when light becomes form.
Chapter 3
Matter: The Experience
Now matter takes centre stage: we see Sartoria interiors and the colour range, set alongside the images that inspired them. Here form becomes physical. It takes shape in textures we can feel, in surfaces we walk across, in spaces we live in. Every decoration hides an inspiration; every detail tells a story. This is where the identity takes its final form.
The project structure
VENTISETTE Comunicazione managed every detail of the project: from writing the manifesto to art direction based on the new positioning, and from location scouting and storyboard design to on-site production.
Three days of shooting with a photo and video crew, plus full pre-production and post-production: the Hero video (60-90″), short clips for social media, and the selection and optimisation of shots for catalogues, press kits and digital communication.
An original soundtrack, multilingual voiceover and the full technical orchestration, so that every frame connects to Sartoria’s vision: two worlds, one uncompromising beauty.
