Infinity Surfaces launches Arkèon at Cersaie 2026
CREATIVE DIRECTION
PROJECT
Communication campaign for the launch of Arkèon
CLIENT
Infinity Surfaces
WHAT WE DID
Creative direction
Video production
UI/UX design
Web development
Social Media Strategy
YEAR
2026
Infinity Surfaces is a leader in the production and distribution of innovative, high-quality surfaces for architecture and design, made exclusively in Italy, with deep technical expertise and a contemporary vision of space. Infinity Surfaces builds solutions that bridge tradition and technological innovation, and Arkèon aims to be the manifesto of this philosophy.
Arkeon is Infinity’s new design container: a system designed to gather, guide and showcase a curated selection of surfaces for architectural design and contract projects, highlighting their aesthetic, technical and application qualities.
It was created to shape a path in which the slab is not just a cladding material, but a compositional, architectural and identity-defining tool.
Solutions that engage with space, interpret complex functional needs and open up new possibilities for architecture, interior design, furnishing and hospitality.
Arkeon develops as a platform for dialogue between material research, design sensibility and industrial culture: it welcomes ideas, contributions and experiments born from dialogue with architects, designers and artists, together with the research developed within Infinity Lab.
The manifesto and the launch video
To describe the project as a whole and make it instantly recognisable, we started by editing the original manifesto and then condensed it into a Hero video lasting 1’30” that could hold together the many elements of the Arkèon universe and, through the voice-over, frame them as part of a single story. We analysed and selected the photo and video materials provided by Infinity, looking for the elements that could convey the concept of a “beginning without end”.
The creative concept was developed to translate the philosophical complexity of Arkèon into an accessible visual language — a storyboard that follows the progression from abstract thought to tangible matter. The voiceover script was written to guide the viewer’s gaze from a conceptual dimension to a sensory one. The Hero video combines the materials provided with stock footage clips, motion graphics that visualise the creative journey, and colour correction and grading to unify the look and stay visually true to the manifesto.
The Arkèon section
Finally, we created a dedicated section on Infinity’s website: a space that works as the central hub of the entire Arkèon universe — the gathering point for the ideas, projects, collaborations and experiments this laboratory will continue to generate over time.
A living space, set to evolve together with Infinity’s vision.
