Artigiana
PROJECT
Company Profile
CLIENT
Terratinta Group
WHAT WE DID
Creative direction
Shooting
YEAR
2020
Sartoria is Terratinta Group’s new brand, born from the experience of an unprecedented recent ceramic history to build spaces that belong to those who live in them. A brand with a Nordic style dedicated to lovers of small format and decoration, extremely versatile because it can be easily matched and exported worldwide.
Ventisette Digital handled the shooting and catalog of the new Artigiana collection.
Concept
Quoting Walter Gropius, art is not a profession, there is no substantial difference between the artist and the craftsman. Both are united by an awareness of how perfection in craft is essential for one’s work to come into being.
It is no coincidence that the term ‘Opera,’ from the Latin ŏpĕra meaning “work, activity,” is used regardless of whether our resulting object is more or less artistic. Because Artigiana is simply that: our work.
We leave it to you to judge which category to ascribe the end result to; we know what it came from: Hands, Head and Heart.
SHOOTING
