Cx Campus & Hotel

CX Campus & Hotel is a residential project designed for university students looking for much more than just a room; it is an urban campus that combines comfortable living, dynamic social spaces and integrated services, designed to support students’ lives at every stage, from studying and relaxation to socialising.

To mark the opening of the new CX Campus & Hotel in Modena, we developed a comprehensive, high-visibility communication strategy designed to engage the student community in their everyday environments. Through an integrated OOH media plan and a series of local activations, the brand came to life in the urban space, becoming an integral part of the cityscape during the summer months and at the start of the new academic year.

The aim was to generate awareness and curiosity around the new CX Campus & Hotel, speaking directly to the target audience: university students. To achieve this, we combined targeted media planning at strategic points across the city with unconventional initiatives, capable of creating authentic and memorable interactions.