Hamlet

Hamlet is a digital civic platform that connects people, places, shops, associations and services within cities, neighbourhoods or small villages.

It is neither a social network nor an app, but a virtual environment that brings together what already exists, harnessing the potential of new digital technologies to foster meaningful interactions between citizens, shopkeepers, craftspeople, volunteers and local institutions, building on reciprocity and emerging altruism.

Ventisette Digital developed an integrated communication project involving the redefinition of Hamlet’s visual identity, creative direction and strategic positioning. The work included a complete restyling of the corporate identity, the production of a highly emotive corporate video, the update of the corporate website and the design of various presentation decks, with copywriting and graphic design handled in a synergistic manner.

A holistic approach, designed to strengthen the brand, highlight the project’s mission and facilitate a clearer and more effective dialogue with various institutional stakeholders.