Infinity Surfaces Social Media Strategy

After years of work on Infinity Surfaces’ digital identity, Ventisette Digital was called upon to take the brand’s social media communication a step further. With the new social media strategy, based on the concept of “Beyond Infinity 2.0”, we have gone beyond the visible surface of the product to highlight what makes Infinity a complex and distinctive system — research into materials, the balance between technology and creativity, the dialogue with the world of design — focusing on more carefully curated, dynamic content rich in complementary meanings, capable of breaking down the “industry-specific” conventions that render ceramic communication interchangeable, thanks to targeted cross-pollination with design, fashion, automotive, tech and photography.