Keradom: restyling brand identity

Keradom srl is a ‘Made in Italy’ company which, for over 10 years, has established itself in the global ceramics sector as a leading manufacturer of decorative wall tiles and porcelain stoneware floor tiles.
In recent years, it has undergone a significant period of growth, leading to the acquisition of no fewer than three historic Italian ceramic brands: Arezia, Mac3 and Self Style.

Following a reorganisation of the Group’s brands, Keradom turned to VENTISETTE Digital Communication to analyse and redesign its positioning, undertaking a restyling of its brand identity. This led, firstly, to the redefinition of the brand’s presence on social media, its website and its online and offline communication materials, and, secondly, to the communication of this change through a dedicated communication campaign.