Opocrin ESG communication
Brand identity
PROJECT
Brand identity
Internal Branding
CLIENT
Opocrin Group
WHAT WE DID
Creative direction
Brand identity
Internal branding strategy
YEAR
2024
Founded in 1964, the Opocrin Group is one of the leading players in the production of heparin and its derivatives.
The Group commissioned Ventisette Digital to develop a communication campaign aimed at its staff to highlight the Opocrin Group’s ESG activities, with the aim of creating an internal and external communication system to share activities and progress.
The agency devised the “We Care” project, comprising a dedicated sub-brand to organise all the company’s future activities. The launch of the new brand began with an internal branding campaign to communicate the Group’s new direction to all its staff.
Good identities start from clear concepts
The aim of the “We Care” project is to communicate the Group’s ESG-inspired business practices to its stakeholders and, in doing so, to involve the entire workforce. It is therefore an internal Group project, implemented by people for other people. This human touch is at the heart of this initiative. An initiative that does not extend beyond the boundaries of the organisation but rather serves as a voice for its more human side.
