Waxman Brothers
PROJECT
Advertising campaign
CLIENT
Waxman Brothers
WHAT WE DID
Creative & Art direction
YEAR
2016
Created in 2013 by two Italian friends living in Paris, Waxman Brothers is a brand of handcrafted shirts that was born at the foot of Montmartre, in the eighteenth arrondissement, a lively multicultural district and center of African commerce.
Waxman turned to Ventisette Digital to design a communication campaign to support the signature’s participation in the Mi Ami festival that would tell the whole Waxman universe in a visual.
VISUAL
La composizione raccoglie elementi puri, tratti dall’immaginario Waxman, e li mette in relazione tra loro. Queste relazioni creano un ritmo, un’analogia, un racconto. È questa la wax connection: sfaccettature di ambiti molto diversi tra loro che condividono un approccio, un’idea, un modo di porsi.
BANNER
LANDING PAGE
