Parmigiano Reggiano, Open Dairy 2025
CREATIVE DIRECTION
PROJECT
Event
CLIENT
Kaiti Expansion for Parmigiano Reggiano
WHAT WE DID
Creative direction
Event production
YEAR
2025
Parmigiano Reggiano is the Consortium that protects and promotes one of the most recognisable symbols of Italian food and drink. For over 90 years, it has coordinated and promoted the work of hundreds of dairies and thousands of producers, ensuring compliance with the PDO regulations and strengthening the link between the product, the local area and tradition. A well-established institution with a contemporary approach to communication, it combines product quality with a consistent, distinctive and international brand presence.
In collaboration with Kaiti Expansion and the Parmigiano Reggiano Consortium, Ventisette Digital organised an event that celebrates spring through the languages of taste, creativity and beauty. Giardini di Gusto is a free, immersive experience open to the public, where visitors can create floral bouquets, personalise T-shirts with original designs and taste Parmigiano Reggiano paired with botanical soft drinks.
Giardini di Gusto
Giardini di Gusto is a free, immersive experience open to the public, where you can create floral bouquets, personalise T-shirts and sample @parmigianoreggiano paired with botanical soft drinks.
Floral art workshop by Sette di Fiori
A sustainable workshop featuring tulips and seasonal greenery sourced from open-field farms in the province of Modena. Settedifiori will share its expertise by guiding guests through the creation of floral arrangements.
Workshop T-Shirt by Et labora Modena
Creative workshop for customising T-shirts with designs featuring Parmigiano Reggiano. The first 200 people to visit the stand will be able to create their own unique T-shirt and tote bag using the designs provided.
Floral-themed cocktails by Juta Stereobar
A fresh, spring-inspired culinary experience: watching a wheel of Parmigiano Reggiano being cut open in a bucolic, historic setting is a truly unique occasion.
The wheel of Parmigiano Reggiano will be served alongside four floral-themed soft drinks designed to enhance its flavour. The Parmigiano and drinks will be served as a course and presented with edible flowers.
