Terratinta Group
UX DESIGN
PROJECT
Terratinta Group corporate website
CLIENT
Terratinta Group
WHAT WE DID
UI/UX design
Art direction
Development
YEAR
2023
Founded in 2017, the Terratinta Group now brings together five Italian-made ceramic brands: Terratinta Ceramiche, Ceramica Magica, Sartoria Design, Atmosfere and Micro. It exports to over 50 countries worldwide, supplying high-end Italian porcelain stoneware.
VENTISETTE Digital was chosen to design and develop Terratinta Group’s new corporate website, bringing together the five separate brand websites that make up the Group on a single portal and unifying the five brands under a common user experience, both in terms of corporate identity and navigation structure.
The agency has therefore designed, developed and launched a corporate website that successfully unifies five distinct entities under the Group’s single corporate identity, whilst allowing each brand to retain its own personality and communication style.
Step progettuali
Qualitative and quantitative analysis of the market and key competitors, and design of the website’s information architecture and wireframe
Design of a frictionless website access experience (UX) and translation of the user experience into high-definition mock-ups
Development of the website’s front-end and back-end, data entry and launch
A comprehensive
project
Like all websites created by VENTISETTE Digital, the Terratina Group website was designed and developed in-house by our Dev Team. This is an important detail that ensures our clients retain full control over the technology over time.
The Terratina Group website is built using WordPress, the open-source CMS that has become the industry standard for website creation, ensuring security, fast page loading speeds, reliability and scalability over time.
With the launch of the new corporate website, the Group’s five brands are now unified in terms of their web positioning under a single coordinated brand identity (that of the Group) and a single framework for navigation, information retrieval and the interconnection of products and services, whilst each retains its own brand personality in a harmonious and balanced manner.
