InfoCamere - Sustainability Report 2025

InfoCamere is the digital innovation company of the Italian Chambers of Commerce. Starting from its management of the Business Register – Italy’s national economic registry – it provides cutting-edge technology services that meet the needs of entrepreneurs, professionals and citizens amid the constant evolution of economic and regulatory systems. It designs and develops solutions that simplify the relationship between businesses and the Public Administration and create favourable conditions for the ongoing evolution and transformation of business activities, supporting the competitiveness of the Italian economy.

VENTISETTE Comunicazione supported InfoCamere in creating its 2025 Sustainability Report, handling its creative direction and its adaptation across all media. The report was not the project’s only output: it was then extended to a renewed sustainability section of the InfoCamere website, for which the agency designed the UI/UX in collaboration with InfoCamere’s Digital department

The key concept stems from a clear idea: when a technology is truly mature and well designed, it stops drawing attention to itself. Not because it is trivial, but because it works so smoothly that it feels natural.
It is the same perceptual mechanism found in Nature: complex phenomena, governed by rigorous physical laws, that seem magical to those who observe them. Wonder does not come from excess; it comes from balance.

In this storytelling, we pair real images of Nature with others that, thanks to AI, place Nature in impossible contexts, creating a dichotomy between wonder at what is natural and real and wonder at what is technological and immaterial.