Brothers 5 Terre
PROJECT
Social Media Strategy
CLIENT
Brothers 5 Terre
WHAT WE DID
Creative direction
Social media strategy
YEAR
2024
The Cinque Terre, enchanting and untamed, are home to Brothers 5 Terre: a brand that brings together various organisations, which together form a crew of sea enthusiasts who come together at events and gatherings, sharing a passion for the waves and for a cleaner environment. Through a strong connection with the region that is their home, Brothers 5 Terre is not just for surfers, but for anyone who shares a passion for hiking along Liguria’s coastal paths, snorkelling in crystal-clear waters, and any activity that allows you to experience nature to the full and appreciate the local culture in an active and sustainable way.
Brothers 5 Terre has entrusted VENTISETTE Digital with the development and optimisation of its Social Media Content & Advertising Strategy on Instagram, Pinterest and Facebook, with the aim, on the one hand, of strengthening the brand’s current perception amongst its existing target audience by consolidating its relationship with its community, and, on the other, of expanding brand awareness.
Objectives
Brand Awareness
To raise awareness of Brothers 5 Terre and its products, and to attract new customers
Community building
To foster an open and transparent dialogue, a sense of belonging and shared values, and a close connection between the brand and the user
Traffic + Lead Generation
A social media presence inspires end users, strengthens brand identity and drives more traffic to the website
Online / offline shopping
Users, having first been made aware of the brand’s existence and then drawn in by its story, find it easy to complete their purchase
SOCIAL VALUE PROPOSITION
Vivere il mare, esplorare le CinqueTerre
To outline the full scope of Brothers 5 Terre, we have grouped the content into broad categories that encompass and organise the entire range of content that may be published (with varying ‘weightings’ and frequency, depending in part on the season):
- Brand
- Products
- Crew
- Locations
CONTENT CREATION
Golden Circle
There are many factors that influence the sale of a product: price, technical performance, the story behind it, the quality of the materials…
For Brothers 5 Terre, we propose an approach centred on brand values and brand storytelling, so as to avoid ‘selling ourselves short’ on the one hand, whilst aiming to build customer loyalty on the other.
For this reason, we propose a values-based approach aligned with Simon Sinek’s Golden Circle* theory, where the product is not the end goal of the brand’s activities, but merely a means by which the brand communicates its values and its story.
