Puro

creative & strategy direction
social media management

PROJECT
Instagram strategy

CLIENT
Puro

WHAT WE DID
Creative & strategy direction
Art direction & copywriting
Social Media MGMT
Facebook & Instagram ADS

YEAR
2019

PURO is the leading brand of smartphone covers and high-tech accessories for office and travel. Through the use of superior materials, elegant design and thoughtful attention to detail, the brand is often associated with the fashion and design industries, to the point of being recognized as a top of mind in tech accessories.

Puro relied on Ventisette Digital to review its presence on Instagram with the goal of having a positioning consistent with the brand’s values.

We curate every aspect of the strategy

Targets

Brand Awareness

Spread awareness of Puro and its products, recruiting new customers

Brand Reputation

Conveying the values of Puro and the superior quality of its products

Online and offline buying

Stimulate the purchase of products in store or on e-commerce

Positioning

The whole activity of Puro is recognizable by Quality and Made In Italy.
At its core, Puro has different souls that are represented in the characteristics of its products.

Instagram Value Proposition

Those who choose Puro find style, technology and performance.
Puro is transversal, it is for those girls and boys, those men and women, who consciously choose the brands that represent them, espousing their philosophy and values.

A partnership that accompanies them in everyday life, as well as on trips away from home.