Bank to be

Emil Banca has selected VENTISETTE as its partner to create and develop a new advertising campaign aimed at the under-36s, with the aim of positioning the bank as an innovative, forward-looking organisation that is attentive to the needs of the younger generation, whilst maintaining strong ties to the local community and cooperative values.

Starting from the brief and objectives provided, the agency devised the project’s naming and visual identity, a new communication system (delivered through an advertising campaign) and a dedicated social media strategy: thus was born “Bank To Be”, a project designed to speak directly to the younger generation in a fresh, authentic and innovative language.
The name itself, “Bank To Be”, evokes the idea of a bank looking to the future, ready to grow alongside young people and support them in their life, study and career plans.

Emil Banca, with 130 years of history and over 56,000 members, has always been close to local communities and the economic and social fabric of the Emilia region, and beyond. Part of the Bcc Iccrea Group, it is a cooperative bank with 96 branches in the provinces of Bologna, Ferrara, Modena, Parma, Piacenza, Reggio Emilia and Mantua, where it reinvests the funds it raises through real finance, serving people and acting as a genuine driver of development for businesses and associations.