FCA Alfa Romeo
PROJECT
Model page
CLIENT
FCA – Alfa Romeo
WHAT WE DID
UI / Prototyping
YEAR
2019
FCA, Fiat Chrysler Automobiles, an Italian-American multinational car company, has chosen to renew the User Experience and User Interface of the Model Pages of the alfaromeo.it website. Accenture, a multinational strategic consulting and technological services multinational, was involved in the development of the User Experience. FCA turned to the VENTISETTE Digital agency for the creation of the User Interface and the prototyping of the Model Pages.
WORKFLOW / 1
WIREFRAME
Without images, graphics and colors, wireframes are essential to define the hierarchy and content and the importance of the sections of the Model Page.
The wireframes were created by Accenture.
WORKFLOW / 2
MOCKUP
Based on the wireframes, VENTISETTE Digital designed the User Interface of Desktop, Mobile, Tablet Landscape and Tablet Portrait of the new Alfa Romeo Model Page.
The Model Page screens and various page activity statuses such as mouse-over and active were designed.
WORKFLOW / 3
Prototyping
VENTISETTE Digital took care of the entire prototyping phase of the layout, animating the mockups.
