Opocrin Group
PROJECT
Corporate video
CLIENT
Opocrin Group
WHAT WE DID
Creative direction
Video Production
YEAR
2021
Founded in 1964,Opocrin SpA is a world leader in the research, production and marketing of APIs of biological origin.
Through the process of acquiring the production plants (former LDO plant) in Trino (Italy) and Guanajuato (Mexico) and to some investments in different countries, the Company has been able to carry out backward vertical integration and ensure diversification of raw material sources.
In 2020 Opocrin thus becomes Opocrin Group, a leader in the field of heparin derivatives and a major player in heparin production.
Opocrin Group asked Ventisette Digital to create a corporate video that would tell the story of the Group, showing the essence of the brand through its values and mission: working every day with passion to make innovative products that can improve and save people’s lives. The video made is a representation of the Group’s vision: “We are Opocrin Group. Our mission is to save and improve lives, everyday.”
Motiongraphic
CLEAR CONCEPTS TO INFORM AND INVOLVE
The video was designed to be screened at the fair, within a booth whose Creative Direction was also taken care of by the Agency, and published on the website: two very different touchpoints, but united by the need to have a video that could be enjoyed even without audio.
We then developed custom graphics from the Company’s font, animated, minimal and appealing, to communicate the salient concepts of the video.
4 sites, 8 locations
THREE DAY PRODUCTION
Today Opocrin Group has 4 different locations in Italy.
Preliminary production work was necessary for the success of the video, so as to maximize crew travel and concentrate video and photo shoots inside and outside the venues in just 3 days.
Video portraits and interviews
OPOCRIN FOR PASSION AND PROFESSION
The corporate video was also an opportunity to shoot three video interviews with some of the Company’s key figures; three exclusive contents, which will be published throughout the year and which we also find within the corporate video, in the form of portraits, accompanied by quotes from the interviews.
