Infinity Surfaces | Website redesign
STRATEGIC CONSULTANCY
PROJECT
Website redesign
CLIENT
Infinity Surfaces
WHAT WE DID
Strategic consulting
Visual and interaction design
Accessible design systems
Information architecture
Market analysis and benchmarking
Development and maintenance
Content strategy and production
YEAR
2026
We work with Infinity Surfaces as their digital communications partner, handling their social media strategy, content creation and the entire lifecycle of their website: from strategic consultancy to interface development, and from content management to the technical maintenance of the WordPress platform.
The project is structured as a long-term collaboration, in which design, development, SEO and content work in an integrated and coordinated manner. This scope includes the interaction and visual design of the new sections, the production and organisation of corporate and editorial content, on-page SEO optimisation, ongoing maintenance and the constant monitoring of performance and accessibility. The aim is to ensure a consistent, well-organised and manageable website over time, capable of supporting the brand’s international positioning among a professional audience of architects, designers and planners.
Redesign, information architecture and design systems
The project began with an analysis phase: a study of the target market, benchmarking of direct competitors and prestigious brands in the world of architecture and interior design, an audit of the existing website, and a critical review of the content. The new website was built in collaboration with the client through a series of iterations, working in parallel on both content and structure. This gave rise to a new information architecture (clearer, more hierarchical and scalable) and a consistent navigation system across the entire site. To ensure continuity over time, we defined a dedicated design system: components, page modules, typographic hierarchies and rules for the use of visual materials. The design system is now the operational tool we use to update, maintain and expand the site, ensuring visual and linguistic consistency even when new sections are introduced.
Dynamic content and editorial plan
A significant part of the work involves the editorial management of the website. We manage an ongoing publication schedule covering the homepage, the News and Blog sections, and updates to corporate content, deciding what to highlight based on company events, product launches and the international trade fair calendar. News items are produced, laid out and published following a defined format, ensuring consistency over time and flexibility in management. This approach keeps the website dynamic and up-to-date, avoiding the ‘static showcase’ effect and ensuring continuity in the brand’s online presence
