ITS Maker Academy ADV with Marco Belinelli

CREATIVE DIRECTION
PRODUCTION

PROJECT
ITS Maker ADV

CLIENT
ITS Maker

WHAT WE DID
Creative direction
Produzione Video

YEAR
2025

For ITS MAKER Academy, VENTISETTE Digital wrote and produced a promotional video featuring a special guest: Marco Belinelli, the first and only Italian to have won an NBA championship ring.
A visual narrative that combines sport and education, dedication and the future, built around the message:
“Turn your passion into your career. Specialise, put yourself to the test, become the best.”
For this project, the agency was responsible for:

  • identifying the most suitable spokesperson for a client requiring nationwide awareness, managing contacts with the staff and PR teams involved
  • overseeing the creative and narrative direction of the video, translating the values of ITS MAKER Academy into high-impact images and words
  • directing and producing the content in its entirety – crafting the storytelling with a motivational focus
  • managing the shoot and coordinating the spokesperson, students and locations
  • working with the ITS MAKER Academy team to highlight real data and concrete results.

The video, also produced in static and audio-only formats for multi-channel distribution, will be launched through a media campaign structured across various digital and traditional channels specifically designed for the 17–23 age group: cinemas, railway stations, urban spaces, display advertising on target-specific portals such as Skuola.net, YouTube, TikTok, META, Radio Bruno, Spotify and addressable TV.

The ITS Maker Foundation

ITS Maker Academy is the Higher Institute of Mechanics, Mechatronics, Automotive Engineering and Packaging, established in 2013 through the joint initiative of businesses, local authorities, schools and universities, at the heart of the Emilia-Romagna region’s mechanical and mechatronics technology hub; It now has branches in almost every province of the region, offering specialised training courses. Among the members of ITS Maker Academy are leading companies such as Ferrari, IMA, Dallara and Lamborghini.