Chef Express
PROJECT
Social Media Strategy
CLIENT
Chef Express
WHAT WE DID
Creative direction
Copywriting
Social Media Strategy
YEAR
2019
Chef Express, the company that manages all of Cremonini Group’s restaurant operations, turned to Ventisette Digital to design and implement its 2019 Social Media Strategy.
The Social strategy will contribute to building and maintaining the direct, friendly, and trusting relationship with Chef Express’ audience-the world of the movers and shakers, transcending the Customer/Company relationship and turning Chef Express into a lovemark.
Concept
Aware of how close Chef Express is to its customers at every moment of the day, we will conceptually latch on to the payoff “A Smile Along a Journey,” saying that we are #AlwaysWithYou at every moment of this journey, whether long or short.
#SempreConTe
#AlwaysWithYou with quality food offerings for every moment of the day.
#AlwaysWithYou with quality products for every occasion.
#AlwaysWithYou with the security and prestige of an Italian company you can put your trust in every day
On Instagram we will favor the language of image, direct and evocative, giving space to high-quality photographs that can represent the brand’s values.
We will bring to life creative content and ad hoc formats built to enable the full potential of this channel.
We will optimize the message from time to time by leveraging the most engaging and immersive specific formats of this social: carousel, panoramic photos, videos, gifs.
We will place great emphasis on Promotions and corporate content of the company.