IBM - Suspended Vaccine
Suspended coffee (‘O cafè suspiso, in Neapolitan) is a philanthropic and charitable custom once alive in the social tradition of Naples. It is put in place by patrons of cafés in the Campania capital through the gift of consuming a cup of espresso coffee for the benefit of a stranger.
When a customer orders a suspended coffee, he finds himself paying for two coffees while receiving only one. In this way, when a person in need enters the café, he or she can ask if there is a suspended coffee: if so, he or she receives the consummation of a cup of coffee as if it had been offered to him or her by the first customer.
As an agency, we wanted to actualize the metaphor of suspended coffee as a gesture of unconditional solidarity to the raw pandemic actuality we are facing in these dark months.
In fact, as Italian citizens, we are enjoying, thanks to our Public Health, free vaccination.
It is therefore from this position that we want to start to offer, with the money we will not pay to vaccinate ourselves, a “suspended vaccine” to a person from those countries that are currently tragically excluded from the immunization race.
Donating a “suspended vaccine” to another human being, in addition to awakening a feeling of humanity and solidarity that we need now more than ever, may in fact also represent a step toward resolving the terrible contingent health situation, since the virus does not look at national borders and the variants to date most feared come from there, from the Third World.
The beneficiary: UNICEF
The crisis generated by COVID-19 is the largest global health emergency since World War II. No one will truly be safe until there is universal vaccine coverage.
UNICEF has pledged to provide 2 billion doses of COVID-19 vaccine by the end of 2021, enabling the protection of frontline health and social workers and vulnerable and high-risk individuals.
Together, let’s support UNICEF by working alongside them in this historic undertaking: from purchasing to transporting to administering the vaccine.
UNICEF’S COMMITMENT TO COVAX
Do your part with UNICEF
COVAX is the global answer to support low- and middle-income countries in controlling the spread of COVID-19 and making vaccines equitably available.
As the world’s largest and leading purchaser and distributor of vaccines, UNICEF is at the forefront of making this happen.
Without additional donor support, UNICEF will not be able to help control the spread of COVID-19 and continue to ensure the continuity of essential, life-saving programs for children around the world.
We have asked several Companies (our Clients and others) to support the Agency and UNICEF as a third pillar in the initiative by becoming project partners, i.e., to offer major support to the Suspended Vaccine by making a contribution in the form of donation/sponsorship/partnership, and thus going on to make a decisive and concrete impact in the lives of thousands of people around the world in the fight against the pandemic.
For 2022, we are going to expand the scope of the communication campaign, which we would like to roll out over several digital ADV campaigns to let a target and even wider audience know about the project, its objective and how to make their contribution.
In this way, the project will become even more win-win for our partners, ensuring them maximum visibility on all communication channels of the initiative (communication campaign, information material, website, social, newsletter, communication kit, press release 4.0) on which we are going to amplify our message.
Case study
IBM Italy together with UNICEF and VENTISETTE Digital for the Vaccine Suspended project
We have asked several Companies (our Clients and others) to support the Agency and UNICEF as a third pillar in the initiative by becoming project partners, i.e., to offer major support to the Suspended Vaccine by making a contribution in the form of donation/sponsorship/partnership, and thus going on to make a decisive and concrete impact in the lives of thousands of people around the world in the fight against the pandemic.
The charitable partnership born between one of the world’s leading innovation companies, IBM, and UNICEF, is the first successful case history we want to tell about the Suspended Vaccine project.
For an agency like ours – which has always been very attentive to how companies operate in the field of social responsibility – getting to know the IBM universe was a truly fantastic experience, fully reflecting what is the Group’s mission: to develop projects capable of changing the future for the better through innovation and human capital.
A corporate culture that leads its employees, the IBMers to become IBMVolunteers, volunteer Informaticians.
Thanks to their passion, energy, expertise and time, IBM has long been creating pro-bono projects in social fields, particularly in education, health and sustainability.
In an unprecedented period of history plagued by a global pandemic that caused first a health emergency and then a socio-economic emergency, IBM had already moved forward with concrete responsibility actions so as to create an ecosystem that would help our country get back on its feet: that’s why it was almost natural for the company to join the Suspended Vaccine project.
Through IBM’s internal platform “YourCause,” it will in fact be possible to monetize for the project all the volunteer hours performed by Italian IBMers who decide to donate these to our cause (in 2020 alone – globally – IBM raised over $350,000 thanks to this mechanism).