ITS MAKER Academy is one of the largest Higher Technological Institutes (ITS) in Italy, with campuses in almost every province of Emilia-Romagna.
It offers two-year post-diploma courses in Mechanics, Mechatronics, Motorsport Engineering and Packaging, training highly qualified professionals for the needs of Industry 4.0. Its members include leading companies of the calibre of Ferrari, IMA, Dallara and Lamborghini.
This year too, VENTISETTE was chosen to handle the entire launch of ITS Maker Academy’s 20-plus top-level post-diploma courses, starting from a revamp of last year’s campaign with Marco Belinelli as an exceptional brand ambassador for the message “Make your passion your job. Specialise, test yourself, become the best.”
The video, also adapted into static and audio-only formats for multichannel distribution, will be relaunched through a media campaign structured across various digital and traditional channels designed specifically for the 17–23 age target: the region’s main multiplex cinema circuit, urban out-of-home, Radio Bruno, Spotify, addressable TV, display advertising on target portals such as Skuola.net, editorial and sponsored plans on Spot Italia, YouTube, TikTok and META (ads + influencers).
This year, the planning’s launch structure has also been expanded to include:
1) a thorough mapping of the main regional events of strategic importance (trade fairs, festivals, live concerts, sporting events, workshops, etc.) where the Client can be strategically positioned for 2026 through stands, talks, activations, speeches, meetings, sponsorships and demos
2) a vertical, geolocated search across the provinces involved in the courses’ audience, to find locations in the following areas:
– Institutional and Coordination (Networking), ideal for reaching the network of associations and informal groups of active citizenship
– Sports: high-footfall venues (gyms, sports halls, local teams, sports clubs), perfect for reaching young people used to teamwork
– Culture and Socialising (Lifestyle), i.e. those prime spots for informal communication, marketing or creative placement
… on which to develop activation or sponsorship activities
