Panariagroup Industrie Ceramiche S.p.A., an international company present in over 130 countries, has renewed its collaboration with VENTISETTE for the development and optimisation of its Social Media Content & ADV strategy on the Instagram, Pinterest, LinkedIn and Facebook platforms, in support of the corporate channels and brands of Panariagroup: Cotto d’Este, Panaria Ceramica, Lea Ceramiche.
For each of these, a dedicated strategy has been defined, aimed at enhancing their identity and differentiating their communication positioning.
The project involves updating and strengthening the content strategy of Panariagroup currently in place, from both a visual and editorial standpoint, through the development of new narrative lines, distinctive graphic formats and editorial plans tailored to each channel. These activities are complemented by a multi-country social media advertising strategy.
