Endowed with style, elegance and cutting-edge technology, the Freemow robot lawnmowers and power tools now have a new digital space specially created for this range. The new Freemow website offers a valuable tool for all dealers and customers, who can now find information, technical details and answers to their questions even more quickly and satisfactorily.
With the same goal in mind, AMA organises several training days dedicated to the dealers in its network, with the aim of showcasing the strengths of the various products and providing all the tools needed to tackle the coming season.
The new digital platform was specially designed to support users and dealers who already own, or intend to buy, the product. The organisation of the content was designed to shape a graphic interface that allows immediate and functional paths for searching and retrieving information, in line with users’ needs and respecting the current navigation standards of a well-structured website.
And immediacy is precisely the main overarching goal of the graphic layout designed, so as to use UX as a bridge between AMA and its stakeholders. The graphic interface is the most suitable for the type of communication to be conveyed, consistent with the audience to be reached and developed according to the principles of usability, accessibility, scalability and portability.
