VENTISETTE Digital has guided Keradom Srl — a company that in recent years has undertaken a significant growth process with the acquisition of several historic Italian ceramics brands such as Mac3 and Self Style — in the implementation of a digital strategy aimed at increasing its digital presence across several strategic markets, in order to support the sales network at the top of the conversion funnel, that is, the branding stages and the development of interest from the company’s target audience.
Starting from simple content creation on Keradom’s social channels, from July 2023 and with the support of the company’s marketing team, a calendar of online activities was created mixing awareness and lead generation, content aesthetics and PPC campaigns designed to amplify the latter.
Each month is built around a product category to be explored across the company’s various touchpoints through a dedicated newsletter, a newsletter focused on a project where Keradom’s stakeholders can see the product category of the month applied to a real case, an in-depth feature on the website of the client for the category to be highlighted, by means of a purpose-built landing page and, finally, through a substantial increase in posts on the company’s social media to create a focus, a dedicated space, on the products of the month.
