VENTISETTE Digital has been chosen to handle the Google Ads Strategy for Comix for the Christmas period, which will cover all the school products of the 2022/2023 season. These include backpacks, trolleys, pencil cases and the iconic 16-month diary that Franco Cosimo Panini Editore has been successfully publishing since 1994.
The Comix diary was born almost 30 years ago as an offshoot of the periodical of the same name. Right from the start it was a launchpad for popular names in comedy such as Daniele Luttazzi and Fabio Fazio, as well as for great cartoonists. The diary quickly established itself in the school market, going on to win leadership of it. For over 10 years, its print run has exceeded one million three hundred thousand copies every year.
Alongside the iconic diary, the Comix line for school includes backpacks, trolleys, pencil cases and accessories. Products divided into the Comix Classic & Special, Comix Anime which draws on famous Comics universes, and Comix U dedicated to university students.
The publishing house Franco Cosimo Panini Editore has chosen VENTISETTE Digital for the implementation, activation, optimisation and monitoring of the new Google Ads Strategy for Comix (updated to the redefinition of the Google conversion funnel). This covers all the school products for the Christmas period, with the aim of channelling users towards the brand’s Amazon storefront.
