VENTISETTE Digital has been chosen to handle the new web marketing strategy of Carla G., a historic Bologna-based clothing brand.
The brand, active since 1969 and attentive to environmental sustainability thanks to its respect for a very short production supply chain, has selected VENTISETTE after a pitch with other agencies for the strategic study, activation and monitoring of the new web marketing strategy of Carla G.
This will involve several digital campaigns aimed at sales within the Google universe (which has recently redefined its conversion funnel) and social spaces (Facebook and Instagram). The campaign objectives will focus, on the one hand, on channelling users towards the brand’s e-commerce and, on the other, on drive to store at the brand’s main single-brand stores in Italian cities.
