On 12 April, the Giardini Ducali hosted “Giardini di Gusto”, an immersive Parmigiano Reggiano event that told the story of spring through the languages of taste, creativity and beauty.

The day was a real success: a great many people took part enthusiastically in the activities on offer, enjoying an authentic and engaging experience. The atmosphere, made unique by the magic of the flowers, the creativity of the ateliers and the quality of the tastings, remained lively and welcoming right up to the evening aperitif, turning the Giardini Ducali into a space for meeting, inspiration and conviviality.

The event managed to blend local excellence, aesthetics and participation in an accessible and fluid format, enhancing the local identity through experiential workshops such as composing floral bouquets, customising t-shirts with designer graphics and tasting Parmigiano Reggiano paired with botanical soft drinks.

The public’s response confirmed the strength of the concept: a perfect integration of experience, taste and creativity. A special thank you to our partners Juta all’Orto, Sette di Fiori Studio and Laika Mvmnt, who, with their talent and authenticity, brought to life an event capable of creating new and meaningful connections. “Giardini di Gusto” was not just an event: it was a moment of collective imagination, an opportunity to celebrate the beauty of spring with fresh eyes and an open spirit.

 

Massimo Rinaldi

Partner e Direttore creativo di Ventisette Digital. Comunica la sostenibilità before it was cool da oltre 15 anni. Prima dell'acquisto scellerato di Microsoft, ha collaborato con Nokia alla definizione di User Experience e User interface per alcune delle principali app italiane. IG @massimorinaldi27