Emil Banca chose VENTISETTE to imagine and design a Digital Signage system conceived not as a simple promotional space, but as a genuine service for people in the branch.
We started — together with the valuable support of Emil Banca’s communication team — from the definition of an editorial line consistent with the Bank’s role in the local area, so as to turn the screens placed inside and outside the branches into touchpoints able to inform, guide and support dialogue with all stakeholders, enhancing the waiting experience instead of filling it with advertising messages.
We then built a structured method to arrive at a content schedule: content organised into thematic clusters, differentiated between internal and external screens and distributed in modular editorial playlists throughout the year.
This approach will make it possible to adapt the messages to the real context of the branches, maintaining a balance between values, service and commercial offering, and ensuring consistency across the whole network.
The result? A governed, scalable channel in which every piece of content has a clear objective and concrete usefulness for those who watch it, turning the screens from an occasional notice board into an official medium of the Bank.
Emil Banca, with 130 years of history and over 56,000 members, has always been close to local communities and to the economic and social fabric of the Emilia region, and beyond. Part of the Bcc Iccrea Group, it is a cooperative bank with 98 branches in the provinces of Bologna, Ferrara, Modena, Parma, Piacenza, Reggio Emilia and Mantua, where it reinvests the resources it raises through real-economy finance, to be at the service of people and a true engine of development for businesses and associations.
