Lualdi, a leading brand of Italian design worldwide for the development of doors, partition systems and bespoke fixed furnishings for residential, commercial and hotel interiors, has entrusted VENTISETTE Digital with the design and implementation of its digital positioning strategy (both organic and paid) on Google within its strategic markets.
The proposal developed by the agency includes a series of targeted activities, including the local SEO optimisation of the content of Lualdi’s showroom pages around the world to improve their organic ranking in search results, and the planning and management of paid advertising campaigns on Google Ads to increase Lualdi’s immediate visibility in sponsored search results.
This approach, which will allow Lualdi to reach a wider audience and to generate qualified traffic to its website, aims to achieve two different goals: on the one hand, to obtain lead generation and conversions on the target audience and, on the other, to consolidate brand awareness and drive footfall to the showrooms.
To define the campaign objectives and the budget allocation, the agency mapped the audience according to the level of awareness reached regarding the brand, the products it develops and the projects carried out in the target geographic areas, and concentrated the campaigns on 3 specific moments of the conversion funnel: solution aware, brand aware and most aware.
The combination of these digital marketing strategies will help Lualdi to consolidate its online presence, to position itself more competitively and to win new leads in key markets.
