Refin Spa presents its two new collections, Namib and Tamashi, at Cersaie 2023 and it does so in great style, entrusting VENTISETTE Digital with the design and development of two dedicated product mini-sites.
The main objective of the project is to fully enhance the characteristics of the two new collections through the use of unconventional concepts that the agency devised specifically on the basis of the brief provided by the client.
An upside-down forest for Tamashi, indicating the reversal of the point of view from which to approach this collection, where the wood effect is distilled and made even more minimal than the industry standard; the fusion of sky (blue) and earth (brown) in Namib, a fusion that recalls the tones of the Namibian desert, so as to intuitively convey the warm lands and the light-blue geometric decorations that characterise the collection.
Once the art direction of the two collections was defined, the agency then designed the UX and UI of the two mini-sites and wrote their code, making the most of the products’ visual characteristics through motion effects, transitions and dedicated emotional videos.
